MAP EXPO 2017 - Global Marketplace for Medicinal & Aromatic Plants
Date: 29 – 30 March 2017
Venue: MAP EXPO Exhibition Hall , Beursgebouw Eindhoven, Lardinoisstraat 8, 5611 ZZ Eindhoven
Cutting edge technology in agriculture can help feed everyone on the planet.
Grown locally. Plant friendly.
Adaptation of plants to nature has been a blessing, now it’s a curse.
Plants should not have to adapt to nature; nature should be adapted to plants. For thousands of years, mankind has tried to adapt crops to nature. Nature, however, has not been kind to plants. Over the last century, farmers and breeders have done their best to make crops resistant to droughts, arm them against harmful insects, and more. But this has been done at the expense of crop yields. At PlantLab, we have reversed this priority: instead of identifying ways to help plants better cope with nature, we created a controlled biotope around the needs of plants. We adapt this habitat to suit the specific needs of each crop. We put plants in control, which allows them to achieve significantly more of their potential.