With the MAP innovation award, we will reward companies and institutions from around the world who are able to make new and innovative products, systems and applications from plant material available in four categories:
- Raw material.
- Business models.
- Consumer products.
- Technical equipment/growth innovation.
One can think of nutritional supplements, herbal products, food, herbal medicine, veterinary applications and crop protection / fertilization.
It is difficult to overestimate the social importance of sustainable natural solutions instead of chemical solutions. However, the existing regulations require decisiveness, sustainability, perseverance, ethical awareness and good entrepreneurship from everyone involved in the chain.
This means that developments are slow. Far too slow in our opinion. For this reason we have created this award.
For the category end products: Only products introduced on the market that meet the regulations of the country of origin are eligible for the prize.